Friday, December 26, 2014

piping hot pizza

This was a Domino's Pizza print ad that was released all the way back in 2001. It is showing how their delivery is super fast, and will deliver a piping hot pizza to your door every time. The ides is that when you put down the pizza it is so hot that it will burn stuff! You might say, "That's insane and dangerous" but calm down it's only an ad. 

I like this ad a lot, it's clever and really simple. There is nothing crazy going on and there's no crazy message that you have to decipher from it. There are really simple colors in the picture and these colors make a big contrast. This contrast makes it pop out and draws your attention to the ad quickly. When you first see the ad you see the big black burn, and then the tiny writing that clarifies the whole ad. Then you look at their colorful logo because it pops out when among the other colors in the ad. The ad is very simple and straightforward, and I like it.

Like many other pizza ads this one uses wit appeal. You have to do a little bit of thinking to understand what Domino's is trying to say, and it is a little bit witty. They also use the simple solutions advertising technique. They are saying that if you order delivery from Domino's then you will get really really hot pizza delivered to your door, without you lifting a finger. The need to dominate is also very prominent in this ad. People want a company that destroys their competition, and this ad shows you many reasons on why Domino's is the company that trounces everyone else.


What’s the difference between a Mel Gibson movie and a pizza? Pizzas are good.
What do you call a sleeping pizza? a piZZZZZZa. 
Why did the man go into the pizza business? He wanted to make some dough. 
"Waiter, will my pizza be long?" "No sir, it will be round!" 
What is a dog’s favorite pizza? PUParonni! 

1 comment:

  1. This is a cool commercial and I didn't understand it at first until you said thet it was a burned table, then it made a lot of sense. I agree with all you had to say but only had one thing to ad on. The camera angle and the way there is lighting in the center making a circle but the rest is darkness. It made it look like a viewer submitted photo, because the camera has a terrible flashlight, maybe just a flashlight on the table. And it is faced down at the table as if you were looking at it yourself. I think the camera made it look more realistic like, wow that actually happened to someone.