I was just on the internet yesterday when I saw another really really awesome Donatos billboard. If you didn't see my blog earlier about Donatos, then you should go check that out (don't even feel bad about that self plug).
So if you can't see what is going on here, it's basically a huge pizza that has steam coming out of it. It might be a little hard to see in this picture, but it was the best one that I could find. This billboard is really creative and different, I have never seen anything like it and it is super great. I would even go far as saying that this billboard is as good as the other Donatos billboards, again go look at my older blog (still don't feel bad). I really like the pun that they put in there too, BIG on taste…. and the pizza is big, yeah. Not sure if that was intentional, but I like it.
This billboard uses a lot of common advertising techniques that make us want to buy their pizza. The billboard appeals to our aesthetic sensations because the beauty of this ad makes many people happy. You could also say that this ad uses avante garde to attract us, because it makes us feel that the pizza is ahead of all the other pizza places, because literally no other companies have ads like this. Again this billboard has the weasel word 'new' because when we hear that we think it's some crazy awesome new thing, but its really just hand tossed pizza that has been around for a while now. Wit appeal is also a technique used in this ad, the pizza is 'steaming' and that is new to most people for a billboard, which makes them think the pizza must be really good.
These techniques are used to make us want to buy Donatos pizza, and I have to say they worked. After seeing all of these very clever ads by Donatos, I want to see if their pizza is actually that good. Anyways, I will leave you with this gif of amazingness… I could watch this for hours.